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Carmaker Increases Leads With QR Codes

A recent case study was performed by Toyota to see if using emerging mobile techololgy would increase web traffic, leads with QR codes. Toyota developed a campaign which ultimately drove traffic by creating a campaign which included the use of the 2-D barcode also known as a QR code. By scanning the QR code it drove traffic to the car company’s website and integrated social media sites. The results were very positive!

Carmaker increases web traffic, leads with emerging mobile technologies. In May 2011, Toyota launched a campaign for the 2012 Corolla targeting an

www.emarketer.com/Article.aspx?id=1008733

It is evident that using QR codes has increased the carmaker’s web traffic, and leads. Utilizing this emerging mobile technology and integrating into Toyota’s social networks had proven successful. It is apparent that Toyota is going to expand it’s use of QR codes in the near future. If you would like to share your companies experience using QR codes and mobile technology, please visit and like our Facebook page .

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